ORCID: https://orcid.org/0000-0002-0361-6797
Google Scholar: https://scholar.google.com/citations?user=PEOIE-8AAAAJ&hl=en
Research Gate: https://www.researchgate.net/profile/Selim_Ahmed7
Researcher ID: https://www.webofscience.com/wos/author/record/C-2132-2013
Dr. Selim Ahmed holds a Ph.D. in Business Administration (Quality Management) from the International Islamic University Malaysia (IIUM), where he also earned his Master’s in Management. His academic journey is marked by a deep focus on quality assurance, performance management, and business excellence—particularly in service and healthcare
Academic and Administrative Roles
Current Position:
Professor and Head/Dean of the World School of Business, World University of Bangladesh (WUB)
Responsible for overseeing curriculum design, academic standards, faculty development, and strategic growth of the business school
Previous Experience:
Assistant Professor at the International University of Agadir, Morocco
Teaching and research roles at various universities across Malaysia, Bangladesh, and Morocco
Dr. Ahmed is a prolific researcher with over 70 peer-reviewed publications, including:
4 authored books, 7 book chapters
More than 2800 citations on Google Scholar
Research focus areas include:
Total Quality Management (TQM)
Lean Six Sigma, Healthcare Service Innovation
Customer Satisfaction, Digital Transformation, and Organizational Behavior
Dr. Ahmed is actively involved in global academic publishing, serving in the following capacities:
Section Editor – Health Service Insights (SAGE)
Consulting Editor – Hospital Topics (Taylor & Francis)
Editorial Board Member – The TQM Journal, Journal of Open Innovation, International Journal of Healthcare Management, and others
Reviewer for over 60 international journals, having conducted 350+ peer reviews
Dr. Ahmed regularly contributes to global academic forums and professional events:
Co-Chair – AIB South Asia Conference (Dhaka, 2025)
Speaker & Facilitator – International workshops and conferences in Malaysia, Canada, Morocco, Kuwait, India, and Bangladesh
Past roles include:
Secretary – ISAHP Symposium (Malaysia)
Session Moderator – Global Conference on Creating Value (USF, USA)
Outstanding Paper & Reviewer Awards – Emerald Literati, 2024
Top Peer Reviewer – Publons Global Awards
Best Paper Award – AGBA Conference, Malaysia
Bronze Medal – IIUM Research Exhibition
Dr. Selim Ahmed’s career is guided by a commitment to continuous improvement, cross-border academic collaboration, and impactful research that bridges theory and practice. His leadership at WUB is helping shape the next generation of business leaders in Bangladesh through academic rigor, innovation, and quality assurance.
Islam, R., Zailani, S. & Ahmed, S. (2024). Islamic
Operations Management: Theories and Applications, Routledge (Taylor and
Francis Group), London, UK.
Mohiuddin,
M., Wang, J., Al Azad, M. S. & Ahmed,
S. (2022). Global
Trade in the Emerging Business Environment, IntechOpen, London, UK.
Rahman, M. K., Ahmed, S.,
Sifa, R., & Hossain, M. M. (2024). Operations of Halal Logistic Services.
In Islamic Operations Management (pp. 38-51). Routledge.
Rahman, M. K., Ahmed, S.,
Sifa, R., & Hossain, M. M. (2024). Operations of Halal Tourism: Issues and
Challenges. Islamic Operations Management (pp. 272-283). Routledge.
Mohiuddin,
M., Azad, M. S. A., Ahmed, S.,
Ed-Dafali, S., & Reza, M. N. H. (2022). Evolution of Industry 4.0 and Its
Implications for International Business. In M. Mohiuddin, J. Wang, M. S. A.
Azad, & S. Ahmed (Eds.), Global Trade in the Emerging Business Environment.
Sufi, T. and Ahmed, S. (2021). Surviving
COVID-19 Crisis by New Business Models: A Case Study of the Indian Restaurant
Industry. In Handbook of Research on Entrepreneurship, Innovation,
Sustainability, and ICTs in the Post-COVID-19 Era (pp. 301-316). IGI
Global.
Measuring Consumer-Based Brand Equity: Sportswear
Market in Malaysia.
Ranking of Motivational Factors by Employees and
Managers: A Malaysian Case Study.
How employee engagement mediates the training and development and work–life balance towards job performance of the private banks?
Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts
Building trust in cybernetic
payment network: Insights from an emerging economy.
Behavioural intention of
consumers to use app-based shopping on green tech products in an emerging
economy.
Consumer attitude toward using artificial intelligence (AI) devices in hospitality services
Unveiling brand loyalty in emerging markets: Analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)
Privacy or trust: understanding the privacy paradox in users intentions towards e-pharmacy adoption through the lens of privacy-calculus model
Resilience in the Face of Uncertainty: Navigating Supply Chain Challenges
Through Proactive Risk Surveillance and Mitigation Strategies among SMEs in
ASEAN countries.
Fayyaz, A., Liu, C., Xu, Y.,
Khan, F., & Ahmed, S. (2024).
Untangling the cumulative impact of big data analytics, green lean six sigma
and sustainable supply chain management on the economic performance of
manufacturing organisations. Production Planning & Control,
1-18. doi.org/10.1080/09537287.2024.2348517 (Indexing at ABS 3*, ABDC – A, Scopus Q1,
& Web of Science Q1, IF = 6.1, Publisher: Taylor &
Francis).
Shoaib, S. M., Dhar, B. K.,
Suengkamolpisut, W., Ahmed, S.,
& Sarkar, S. M. (2024). Sustainable Housing Finance: Role of Islamic Banks
in Bangladesh. Journal of Sustainable
Research, Vol. 6 No. 2, pp. e240020. (Indexing at Scopus Q2).
Unveiling the dynamics of open innovation and
collaborative network tourism in ASEAN nations
Analysis of employee motivation in the service and manufacturing
organisations: the case of a developing economy
Paraman, P., Annamalah, S., Ahmed, S. and Baharein, K. (2023).
Unveiling the Nexus: Disentangling the Impact of Touch Screen Frequency in
Electronic Media on Amplifying Control Perception, Elevating Psychological
Ownership, and Igniting Intentions to Reuse Payment Services. International
Journal of Human–Computer Interaction, pp.1-17, Online Published (Indexing at Web of Science Q1, IF = 3.4, Scopus Q1, & ABDC, Publisher: Taylor & Francis).
Sarkar, S.M., Dhar, B.K.,
Fahlevi, M., Ahmed, S., Hossain,
M.J., Rahman, M.M., Gazi, M.A.I. and Rajamani, R. (2023). Climate change and ageing
health in developing countries. Global
Challenges, Vol. 7 No. 8, pp. 2200246 (1 of 8) (Indexing at Scopus, Web of
Science Q1, IF = 4.4, Publisher: Wiley)
The role of open
innovation and a normalizing mechanism of social capital in the tourism
industry
Paraman, P., Annamalah, S., Chakravarthi, S. K., Pertheban,
T. R., Vlachos, P., Shamsudin, M. F., Kadir,
B.,
How, L. K., Hoo, W. C., Ahmed, S.,
Leong, D. C. K. & Singh, P. B. K. R.
S. (2023). A Southeast Asian Perspective on Hotel Service Robots: Trans
Diagnostic Mechanics and Conditional Indirect Effects. Journal of Open
Innovation: Technology, Market, and Complexity, Vol. 9, No. 2, 100040.
(Indexing at Scopus Q1, Publisher:
Elsevier)
Hawarna, S., Ahmed, S.,
Alqasmi, I., Ashrafi, D. M., Rahman, M. K., & Paraman, P. (2023). The
Intricate Relationship of Employee Engagement and Lean Approach toward Quality
Improvement of the Public Hospitals. Hospital Topics, Online Published (Indexing at Scopus
Q3, Publisher: Taylor & Francis).
Role of Lean
Six Sigma approach for enhancing the patient safety and quality improvement in
the hospitals
Paraman, P.,
Annamalah, S.; Vlachos, P., Ahmed, S.,
Balasubramaniam, A., Kadir, B., Raman, M. and Hoo, W.C. (2022). Dynamic Effect of Flow on Impulsive
Consumption: Evidence from Southeast Asian Live Streaming Platforms. Journal of Open Innovation: Technology,
Market and Complexity, Vol. 8 No. 4, pp. 212 (Indexing at Scopus Q1,
Elsevier).
The impact of Islamic Shariah compliance on customer satisfaction in Islamic banking services: mediating role of service quality
Paraman, P., Annamalah, S.; Vlachos, P., Ahmed, S., Balasubramaniam, A., Kadir, B., Raman, M. and Hoo, W.C. (2022). Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms. Journal of Open Innovation: Technology, Market and Complexity, Vol. 8 No. 4, pp. 212 (Indexing at Scopus Q1, Elsevier). DOI: 10.3390/joitmc8040212
The Intricate Relationship of Employee Engagement and Lean Approach toward Quality Improvement of the Public Hospitals
Paraman, P., Annamalah, S., Chakravarthi, S. K., Pertheban, T. R., Vlachos, P., Shamsudin, M. F., Kadir, B., How, L. K., Hoo, W. C., Ahmed, S., Leong, D. C. K. & Singh, P. B. K. R. S. (2023). A Southeast Asian Perspective on Hotel Service Robots: Trans Diagnostic Mechanics and Conditional Indirect Effects. Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, No. 2, 100040. (Indexing at Scopus Q1, Publisher: Elsevier). DOI: 10.1016/j.joitmc.2023.100040
The role of open innovation and a normalizing mechanism of social capital in the tourism industry
Exploitation, exploration and ambidextrous strategies of SMES in accelerating organisational effectiveness
Sarkar, S.M., Dhar, B.K., Fahlevi, M., Ahmed, S., Hossain, M.J., Rahman, M.M., Gazi, M.A.I. and Rajamani, R. (2023). Climate change and ageing health in developing countries. Global Challenges, Vol. 7 No. 8, pp. 2200246 (1 of 8) (Indexing at Scopus, Web of Science Q1, IF = 4.9, Publisher: Wiley). DOI: 10.1002/gch2.202200246
Paraman, P., Annamalah, S., Ahmed, S. and Baharein, K. (2023). Unveiling the Nexus: Disentangling the Impact of Touch Screen Frequency in Electronic Media on Amplifying Control Perception, Elevating Psychological Ownership, and Igniting Intentions to Reuse Payment Services. International Journal of Human–Computer Interaction, pp.1-17, Online Published (Indexing at Web of Science Q1, IF = 4.7, Scopus Q1, & ABDC, Publisher: Taylor & Francis). DOI: 10.1080/10447318.2023.2261733
Mediating role of nurse job enjoyment and participation in medical affairs on quality of patient care in Saudi hospitals
Effects of Lean and Six Sigma Initiatives on Continuous Quality Improvement of the Accredited Hospitals
Determining the intention to use app-based medicine service in an emerging economy.
The Intricate Relationships of Consumers’ Loyalty and their Perceptions of Service Quality, Price and Satisfaction in Restaurant Service
Mediating role of lean management on the effects of workforce management and value-added time in private hospitals.
The impact of Islamic Shariah compliance on customer
satisfaction in Islamic banking services: mediating role of service
quality
Assessing top management commitment, workforce management, and quality performance
of Malaysian hospitals
Prospective Customers’ Behavioural Intention
towards Islamic Microfinance Services in Bangladesh
Passenger satisfaction and loyalty for app-based ride-sharing services: through the tunnel of perceived quality and value for money.
Islam, R., Ahmed, S., Rahman, M. and Al Asheq,
A. (2020). Determinants of service quality and its effect on customer
satisfaction and loyalty: an empirical study of private banking sector. The
TQM Journal. Vol. ahead-of-print No.
ahead-of-print.
Integrating DMAIC approach of
Lean Six Sigma and theory of constraints toward quality improvement in
healthcare.
Effects of Six Sigma initiatives in Malaysian private
hospitals.
Tanu, D.R., Ahmed, S. and Latif, W.B. (2019).
Assessing customer-based brand equity and brand competitiveness of an
electronic company in Bangladesh. Journal of Research in Marketing, Vol.
10, No.1, p.758 -765.
Khan, M.R., Latif, W.B., Ahmed, S. and Hira,
M.A. (2019). Practices of Islamic Ethics in the Electronics Industry in
Bangladesh: A Study on Minister Hi-Tech Park Electronics Ltd. International
Journal of Islamic Business & Management, Vol. 3, No. 1,
pp.1-13.
Effect of Lean Six Sigma on quality performance in Malaysian hospitals
Measuring Lean Six Sigma and quality performance for
healthcare organizations.
Tanu, D.R., Ahmed, S. and Latif, W.B. (2018).
Measuring Customer-Based Brand Equity and Brand Competitiveness: An Empirical
Study of Minister Brand in Bangladesh. Journal of International
Business and Management, Vol. 1, No. 3, pp.1-14.
Service quality, patient satisfaction and loyalty in the Bangladesh healthcare
sector.
Measuring quality performance between public and
private hospitals in Malaysia
Service quality, Shariah compliance and customer satisfaction of Islamic
banking services in Malaysia
Latif, W.B., Ahmed, S., Mahmud, S., Jalil, M.A. and Suchana, S.U.A. (2017).
Prospects and Constraints of Tourism
Sector in Bangladesh: An Analysis.
International Journal of Ethics in Social Sciences, Vol.
5, No. 2, pp. 73- 81.
Entrepreneurship Development in Polytechnics: A study of Students’ ,Motivation in Federal Polytechnic Bauchi, Nigeria
Islam, R., Ahmed, S. and Tarique, K.M., 2016.
Prioritisation of service quality dimensions for healthcare sector. International
Journal of Medical Engineering and Informatics, Vol. 8, No. 2,
pp.108-123.
Micro-entrepreneurs’ intention to
use Islamic micro-investment model (IMIM) in Bangladesh.
Masud, M.M., Ahmed, S., Rahman, M. and Akhtar,
R. (2016). Measuring psychological effects and internet addiction towards
academic performance of tertiary students in Malaysia. International
Journal in Business and Technology, Vol. 9 No. 1, pp.991-1002.
Islam, R., Ahmed,
S. and Razak, D.A. (2015).
Identifying the gaps between customer expectations and perceptions on service
quality dimensions of Islamic banks in Malaysia. International Journal of Quality and Service
Sciences, Vol. 7, No. 4, pp.
424-441.
The effects of
marketing mix on consumer satisfaction: A literature review from Islamic perspective
Zulkarnain, K., Ahasanul, H. and Selim, A.
(2015). Key success factors of online food ordering services: an empirical
study. Malaysian institute of Management, Vol. 50, No.
2, pp.19-36.
Muhammad, A.D., Aliyu, S. and Ahmed, S. (2015).
Entreprenuerial intention among Nigerian university students. American
Journal of Business Education (AJBE), Vol. 8, No. 4,
pp.239-248.
Ismail, A. and Ahmed, S. (2015). Employee
perceptions on reward/recognition and motivating factors: A comparison between
Malaysia and UAE. American Journal of Economics, Vol. 5
No.2, pp.200-207.
Islam, R. and Ahmed, S. (2014). Do managers and
employees perceive motivating factors differently in Malaysia? International
Journal of Business and Systems Research, Vol. 8 No. 1,
pp.72-90.
Measuring
service quality of a higher educational institute towards student
satisfaction
Effects of Lean Six Sigma application in healthcare services: a literature review
Hazilah Abd Manaf, N., Ahmad,
K. and Ahmed,
S. (2013). Critical
factors of service quality in a graduate school of Malaysia. International Journal of Quality and Service
Sciences, Vol. 5 No. 4, pp.
415-431.
Students'
Perception on Library Service Quality: A Qualitative Study of IIUM
Library.
Selim
Ahmed, Ezaz Ahmed, Musfiq Mannan Choudhury, Dewan Mehrab Ashrafi,
Rubina Ahmed
& Rafiuddin Ahmed
(2024). Behavioural Intention
to Use Voice-Based Artificial Intelligence to Find Hotels and Resorts. In Academy
of Management Proceedings (Vol. 2024, No. 1, p. 20864). Valhalla, NY
10595: Academy of Management.
Impact of Lean Six Sigma on Environmental Performance in Manufacturing Organizations
Selim Ahmed and Ahmed Al Asheq (2019). Employees’ Motivating Factors: Evidence from Service
and Manufacturing Sectors in Bangladesh, 4th International Conference on Business and
Economics, 29 – 30
October, 2019, University
of Dhaka, Bangladesh.
Selim Ahmed (2018), Business Excellence in Bangladesh, Business Excellence Exposition 2018, Malaysian Productivity Corporation (MPC), 24-25 October 2018, Kuching,
Sarawak, Malaysia.
Selim Ahmed, Noor Hazilah Abdul Manaf and Rafikul Islam (2017). Lean Six Sigma and its effect on quality performance in Malaysian
hospitals. Lean Management Seminar Sarawak Region
2017. 8 March 2017, Kuching, Malaysia.
Selim Ahmed, Rafikul Islam and Mohammad
Mohiuddin (2016).
Measuring Service
Quality, Shariah Compliance and Customer Satisfaction of Islamic
Banking in Malaysia: Comparative Analyses of Demographics. 4th International
Conference of Entrepreneurial Finance, 1 – 2 December 2016, Ibn Zohr University, Morocco.
Mahbubar Rahman, Selim Ahmed and Rafikul Islam (2015). Measuring service quality and its effect on customer satisfaction and loyalty in the private
banking sector of Bangladesh. 12th
Annual World Congress, Academy for Global Business
Advancement (AGBA) Conference, 16 – 19 November 2015, University Malaysia
Pahang (UMP), Kuantan,
Pahang, Malaysia (Best Paper Awarded).
Rafikul Islam, Ali
Mohamed Wahra and Selim Ahmed (2014). Time Management from an Islamic Perspective: A Qualitative Study. 2nd International Conference on Management from Islamic Perspectives (ICMIP2014), 20 – 21 August 2014,
IIUM, Kuala Lumpur,
Malaysia.
Khaliq Ahmad and Selim Ahmed (2013). Brand equity and Muslim
consumers: sportswear buying
behavior in Malaysia, The 4th Global Islamic Marketing Conference, 29-30 May 2013, Istanbul,
Turkey.
Entrepreneurial Intention
among University Students: A Case of ATBU, Nigeria
Khaliq Ahmad, Noor Hazilah Abd Manaf, Md Ismail and Sellim Ahmed (2011). Service Quality
at IIUM Graduate
School of Management, National Higher
Education Symposium 2011: Corporate Strategy & Performance Management, 22-23 June, 2011, Institute of Islamic
Thought and Civilization, International
Islamic University Malaysia.
Selim
Ahmed, Musfiq Mannan Choudhury and Dewan Mehrab
Ashrafi (2023). Determining Customers’ Trust and Intention to Use Online
Retailing Services in the Post-COVID-19 Period in Bangladesh. 6th International Conference on Business and
Economics, 1 – 2 March, 2023, University of
Dhaka, Bangladesh.
| SL | Collaboration & Membership Name | Type | Membership Year | Membership Expire Year |
|---|---|---|---|---|
| 1 | AIB South Asia Conference 2025 | Committee Membership | 2025 | |
| 2 | 12th International Symposium of the Analytic Hierarchy Process - Kuala Lumpur - Malaysia | Committee Membership | 2013 | |
| 3 | International Conference on Entrepreneurship, Business & Technology (InCEBT 2022), Universiti Malaysia Kelantan (UMK), Malaysia. | Committee Membership | 2022 | |
| 4 | Academy of Marketing Science Annual Conference | Committee Membership | 2022 | |
| 5 | Fourth Global Conference on Creating Value | Committee Membership | 2021 | 2021 |
| 6 | Journal of International Business, Economics and Entrepreneurship - Universiti Teknologi MARA (UiTM), Malaysia | Editorial Membership | 2025 | |
| 7 | Interdisciplinary Journal of Management Studies | Advisory Board Membership | 2022 | |
| 8 | International Journal of Healthcare Management (Taylor & Francis) | Editorial Membership | 2024 | |
| 9 | LBS Journal of Management & Research (Emerald Publishing) | Editorial Membership | 2023 | |
| 10 | Malaysian Journal of Consumer and Family Economics - Universiti Teknologi MARA (UiTM), Malaysia | Advisory Board Membership | 2023 | |
| 11 | Health Services Insights (Publisher: SAGE) | Editorial Membership | 2023 | |
| 12 | Journal of Open Innovation: Technology, Market, and Complexity (Elsevier) | Advisory Board Membership | 2023 | |
| 13 | Visiting Research Fellow, Universiti Sultan Zainal Abidin - Malaysia | Fellowship | 2024 | 2025 |
| 14 | Visiting Research Fellow - INTI International University - Malaysia | Fellowship | 2023 | |
| 15 | Pertanika Journal of Social Sciences and Humanities (Universiti Putra Malaysia) | Advisory Board Membership | 2023 | |
| 16 | The TQM Journal (Emerald Publishing) | Advisory Board Membership | 2022 | |
| 17 | International Journal of Operations Management | Editorial Advisory Board Member | 2020 | |
| 18 | International Journal of Entrepreneurship & Development Studies | Editorial Board Member | 2018 | |
| 19 | QOR Newsletter, Canada | Editorial Advisory Board Member | 2020 | |
| 20 | International Journal of Accounting & Finance Review | Editorial Board Member | 2020 | |
| 21 | Indian Journal of Finance and Banking | Editorial Board Member | 2020 | |
| 22 | Operations Management (Cambridge Scholars Publishing) | Editorial Advisory Board Member | 2018 | |
| 23 | IIUM Journal of Case Studies in Management | Editorial Advisory Board Member | 2018 | |
| 24 | International Journal of Business and Systems Research | Editorial Board Member | 2018 | |
| 25 | Jurnal Sistem dan Manajemen Industri | Associate Editor | 2018 | |
| 26 | SAGE Open | Article Editor | 2020 | |
| 27 | Transnational Corporations Review (Taylor & Francis) | Guest Editor | 2020 | October 2021 |
| 28 | Hospital Topics (Taylor & Francis) | Consulting Editor | 2020 |
| SL | Award Title | Award Type | Year | Country |
|---|---|---|---|---|
| 1 | Outstanding Reviewer Winner | Emerald Literati Award | 2024 | United Kingdom |
| 2 | Outstanding Paper Winner | Emerald Literati Award | 2024 | United Kingdom |
| 3 | Bronze Medal | IIUM Research, Invention Exhibition | 2013 | Malaysia |
| 4 | Excellent Researcher Award (Nominated) | 2nd International Academic and Research Excellence Awards | 2020 | India |
| 5 | Best Paper Award | 12th Annual World Congress, Academy for Global Business Advancement (AGBA) | 2015 | Malaysia |
| 6 | Top Peer Reviewer Award | Publons | 2018 | UK |
| SL | Certificate Title | Institution | Year | Country |
|---|---|---|---|---|
| 1 | How to respond to reviewers' comments | Researcher Academy (Elsevier) | 2020 | Netherlands |
| 2 | How your research can make an impact on society | Researcher Academy (Elsevier) | 2020 | Netherlands |
| 3 | Excellence in Business Education – The ACBSP Accreditation | ASBM University | 2020 | India |
| 4 | Accreditation and Rankings | QS –I.GAUGE | 2020 | India |
| 5 | Converting from face-to-face delivery to online delivery | ACBSP | 2020 | USA |
| 6 | How to Prepare & Support Learners & Instructors | Innovative Educators | 2020 | USA |
| 7 | Moodle 3.5 Basics – 4 Weeks | Moodle | 2018 | Australia |
| 8 | Course Learning Outcome Revision and Mapping | ACBSP | 2020 | USA |
